After the successful gathering of Frankia customers at the Čikat campsite in 2012, counting over 100 motorhomes, the company Frankia is back to the island of Lošinj with 5 (five) completely new motorhomes. Frankia is known as a manufacturer of luxurious and high-end motorhome equipment so the total value of five (5) motorhomes is approx. EUR 500 000. The interior includes deluxe "living room", bedroom, kitchen and shower and toilet unit. The living room is equipped with a movable extending table and top quality corner sofa (upholstered in leather or fabric, depending on a model). The driver's seat and front passenger seat have the option of turning to the table, thus creating more space and comfort. Moving the table to the driver's cabin creates space for transforming the corner sofa into a bed for two. There is also a modern kitchen featuring a sink, range hood, refrigerator and an oven, a shower unit (150 litre water tank and 150 litre gray water tank) and a chemical toilet (chemical toilet box is accessed from outside the motorhome and should be emptied only into the chemical toilet disposal point at the campsite). Sleeping area with double or twin beds and wardrobes is usually located in the rear of the motorhome.
The aim of their comeback was to introduce their customers to the new line of products, but this time in a completely new context. They will attempt to evoke a positive emotional response from target buyers through images of the beautiful Lošinj landscape.
The islands of Cres and Lošinj will host a photo shooting for promotional material of the Frankia’s new product line from June 23 to 25, with each image telling a story of the island.
By hosting their long-term business partners, Jadranka kampovi d.o.o. in cooperation with local tourist boards of the towns Cres and Lošinj, will gain great promotion.
Namely, after the shooting, Frankia will issue the magazine "Unterwegs" (On the road), which will be distributed directly to their customers. The magazine will cover topics related to camping on the islands of Cres and Lošinj.